StuLine

Unearth Legacy

My goal was create a shovel inspired by the top selling and now defunct White’s Ground Hawg. Design a suitable brand with ingrained heritage and broad appeal then expand the product line after the launch of the shovel.
Year: 2021
Client: StuLine

From the brand story to the prototypes this was a truly one-man show. I designed the brand, specified the steel, drew the CAD files, 3D printed the prototypes, tested the manufactured prototypes, and have begun working on v2.

Ah, the frequently asked question about the color. Why white? Won’t it get dirty? Firstly, it’s easy to find when you set it down, and secondly—YES! Absolutely, it’ll get dirty! The dirtier it gets, the more stories you’ll have to share. Ever seen a really muddy white Jeep and thought, “I bet they had a blast”? That’s the vibe I’m aiming for with the StuLine. This isn’t wall art; it’s a tool for adventure. Get it dirty, chip the paint, wear down the edge, and sharpen it every few years. Embark on adventures and find treasure. And hey, if you break it, we’ll send you a new one! Treasure awaits!